MarketersTeam

About

It was never a sourcing problem.


Dariya spent 15 years in growth and digital marketing, including work at Google, across budgets from $5 million to $12 billion. Silicon Valley, Central Asia, Doha. She built Marketers Team because she kept making the same hiring mistake, and eventually understood why.

The hiring story

01

The agency option. $8,000 a month, a junior account manager assigned to the account, three weeks to onboard, six months to exit. The senior contact showed up for the pitch and disappeared after the contract was signed.

02

Two hundred freelancer profiles, six weeks of evaluation, and a hire that still missed the specialism. A social media manager when the brief needed a performance specialist. The time was spent. The decision was made. The result was wrong.

03

Doing it herself: 15 hours a week on marketing tasks, senior attention diverted to work a junior could have handled. The opportunity cost was real and it compounded.

The insight

In every case, the problem looked like bad execution or bad luck. It was neither. The company had not diagnosed what it needed before it started looking. It had a sourcing process. It did not have a scoping process.

No amount of good matching can fix a misdiagnosis. Hire the right person for the wrong job and the result is the same as hiring the wrong person.

Knowing what a business actually needs before introducing a single candidate is the thing Dariya does well and almost nobody offers commercially. The specialism, the seniority, the engagement structure, the realistic cost range. That diagnosis, done before any matching begins, is what changes the result. Marketers Team is built on that.

How it works

A company describes its situation: stage, what has been tried, what is not moving, what is available to spend. Dariya reviews it and returns a scope — the type of resource needed, the specialism, the seniority level, the expected duration, and an indicative cost range.

Three vetted specialists follow, ranked by fit to that scope. No browsing. No keyword search. Work starts in 7 to 14 days of a signed brief.

Get started

Tell us what's not working. We'll tell you what you need.

Describe your situation. Dariya reviews it personally and returns a scope within two business days.

Get a scope